Hardcuore is the logo/company of Brazilian graphic artist Breno Pineschi, who has been working with art direction and graphic design since 2002. Breno and his team work in diverse fields, such as music, fashion, publishing, installations, motion graphics and visual identity among others. He has a major in graphic design and spent some time at New York’s School of Visual Arts. Hardcuore creates work that goes from underground graphic projects to installations for major companies, creating visuals for any possible media.
The firm also created work which was featured in Rio's successful bid for the Olympics.
I bumped into a kid at Lollapalooza with Breno's logo tattooed on his forearm and showed him the necklace. He freaked, asking me where he could buy one. (Kicking myself for not snapping a photo to document this serendipitous event...) Seems the necklaces have become a must have for musicians and DJs around the world. Stay tuned to find out how/where to purchase one...!
Check out the necklace below, as well as the stop motion animation he put together using Baile Funk.
Kele from Bloc Party and Dirt from The Bravery.
Limited series for Blue Man. Photo campaign (Brazil)
James Murphy from LCD SoundSystem and Anthony Rother.
DIG THE SITE: HARDCUORE