Stoned Cherrie, established in 2000, is an African lifestyle brand that is expressive of urban culture in South Africa. Their vision is to become a premier African brand pioneering a Cultural Revolution in Africa. The brand was started in an effort to represent afro-urban culture by creating a platform for self expression. They have built brand equity over the last six years by representing this culture in a way that is truthful and that takes fashion out of the realm of pretense, emulation and frivolity.
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